This week, a TV commercial promoting the 2013 Mizzou International Composers Festival began airing in Columbia, Jefferson City, St. Louis and Kansas City. The commercial is part of an extensive campaign that also includes ads in daily newspapers and on radio in central Missouri; in Missouri Life, Inside Columbia and the St. Louis Business Journal; and online, as well as posters, social media, a direct mailing of the Festival brochure to music lovers across the state, and more.
Astute listeners may recognize the music in the :30 TV spot as an excerpt from Stephanie Berg’s “Ravish and Mayhem,” written when Berg was a resident composer for the 2012 MICF. The script was written by Jeff Goetz and voiced by L. Harvey Gold. Production was handled by Sean Treni of Pelopidas Media, using photos shot by Pure Exposure.